Embedded Communications for Climate
Fractional Communications Leadership
With unfavorable policy, growing demand for power, a cool investor climate, and crowded media markets— the clean energy transition faces both historic challenges and monumental opportunity. It has never been more critical for the industry to tell the right story, at the right time, to the right audience.
But traditional PR retainers are expensive and hiring a full-time comms lead isn’t always realistic. Relay offers a new model: fractional communications leadership. An in-house communications lead, without the overhead.
Leveraging a combined 25+ years of clean energy and climate tech communications experience across dozens of industry-leading brands, Regan Keller and Laura Wetzel work directly with founders and executive teams to shape strategy, sharpen messaging, and build reputation. When needed, we lean on a network of Relay specialists to fit the unique needs of this moment for your company.
Meet the Partners
Regan Keller
With over a decade of experience in the clean energy transition, Regan brings deep subject matter expertise to her role as a marketing and communications leader. She has led successful communications programs for leading energy and climate organizations including Sunrun, Google Nest, SOLARCYCLE, National Renewable Energy Lab, Shell GameChangers, LA Cleantech Incubator, The Nature Conservancy, Fifth Wall, Moxion, and many others. From launching clients out of stealth, to announcing some of the industry’s largest acquisitions and investments, to shaping public discourse on federal policy––Regan’s expertise is building credibility for her clients so that they may contribute to and control the narrative on the industry’s leading issues, and build their personal and company brand as a result. Her work has generated placements for her clients in the New York Times, Wall Street Journal, Financial Times, Bloomberg, CNN, CNBC, USA Today, LA Times, Axios, Fast Company, TechCrunch, and many more.
Laura Wetzel
Laura Wetzel is a seasoned climate communications expert with more than 15 years of experience shaping narratives at the intersection of clean energy, technology, and policy. She has led communications for startups, nonprofits, and global organizations, helping executives clarify vision, build credibility, and reach key audiences. Laura is best known for her ability to craft creative, nuacned messages to weave thoughtful stories that cut through noisy media lanscapes and make a big impact for both the business and the industry. Laura embeds seamlessly into teams to combines strategic insight with hands-on execution. At Relay, she brings both deep subject-matter expertise and a pragmatic, collaborative approach to guiding climate innovators through pivotal stages of growth.
Why Relay?
Senior-level expertise - Work directly with seasoned climate communications leaders, not junior staff.
Embedded approach - We integrate into your team, participating in weekly meetings, all-hands, and executive offsites to guide your marcom program from within the organization.
Climate fluency - This is our industry. We know the landscape, thought leaders, players, and nuances of this industry.
Strategically small - We partner with select clients that best fit our portfolio and invest deeply in their success.
Flexible engagements - We are open to equity arrangements when it makes sense for both parties.
Partner with Relay
Every engagement is custom. Some clients need sharp strategic positioning. Others need help navigating media, building executive visibility, or managing a fast-growing team. We meet you where you are—with senior-level guidance.